Most independent insurance brokers would bend over backwards for a 200% salary commission increase. See how and why a brokers salary income with total commissions increasing 20% is a better offer. Marketers are not very perceptive to what entices independent insurance brokers.
Envision yourself reaching the point of being an insurance seller that has chosen to go on straight commission instead of salary. You have the freedom to choose your career direction and pace. These are the same traits that independent brokers have. Suddenly you receive a job offer promising to double or triple your salary if you follow the proven techniques to become a part of this marketing selling team. Would you do it?
As an insurance product marketer are you offering agents the opportunity to double their commissions, an increase of 200%. Some of your competitors are showing jumps using their secretly developed weapons, where you could strike making$250,000+. In fact, they prove it by showing how much one of their top producers is now receiving since employing these new techniques. Although not realistic, this is not fraudulent. Insurance marketers can manipulate commission figures and sales production making their offer seem almost guaranteed. Rarely does it do them any good.
Could an insurance marketer likewise be personally enticed? I offer you a 200% increase in salary, commission, and overrides and a new marketing firm. I use my 26 years of analysis backed by facts, and proven techniques to show how you cannot fail. Would you personally stop what you are doing, and have enough faith to take my offer? If not, why do expect agents to grab what you are offering them?
Reasons why big offers do not work. You are not thinking like a broker. For them to receive such a big offer to increase income, the marketer or brokerage general agency would have to receive almost 100% of the agent's production. As you know, the people you are targeting should not be untrained, inexperienced agents already destined to fail. You cannot change the destiny of too many agents already proven to have a failure rate of over 90%. Experienced brokers are your target.
It could be you who forgot the key steps to establishing a compatible match. A thesaurus definition of independent gives related terms such as self-reliant, liberated, self-regulating, unconstrained, on your own, distinct, detached, self-supporting, and unconnected. Brokers received all these freedom benefits when they stopped being a captive agent no longer wanting to work under the control of an agency. For these independent brokers they would have to give back many of these freedom benefits to be under your control. That is almost like asking a former prisoner now enjoying benefits of choice to voluntarily go back to a set supervised locked-in situation.
200% Commission of Nothing is Nothing Marketing people often feel they are giving insurance producers what they want. Insurance brokers are independently seeking what they need. The rarely want to give up so much of what they worked extremely hard to accomplish. They often have more faith in the lottery or casino then they do in you. You are asking for too much trust. Therefore when what you think they want is not really what they want, both you and the broker end up in a no win situation.
20% Commission of Something is Something A typical broker of five years working strictly without a guaranteed salary on solely commissions might be making $65,000. This independent insurance broker is keeping an eye out to achieve his want. His or her want is to increase income by 20% during the next 12 months. That means going from $65,000 to $78,000 by increasing commission earnings. There is no want to earn $130,000 or $250,000 if it meaning risking all that has been learned. Why venture out with no written guarantee and having to give up a tremendous amount of independence? Improving 20% by adding a new product or increasing leads or higher commissions is very logical and wanted.
The Insurance Marketer Attracting Brokers Think through the eyes of an agent. Then realize that a piece of the pie is better than none at all. Independent agents are needs based, and many that are earning $65,000 now may be the $130,000 or higher earners of tomorrow. There are eighty percent more brokers looking for ways to increase swiftly their commissions by 20%. Look at brokers as a long-term investment. First you start with then giving you 1/5 of their business. Gradually through their selling skills of yours of getting them to sell another product of yours, the amount of business increases year after year.
Anyone that lasts in insurance sales for over a year knows that this type of selling is not a dream world. Keep yourself and brokers you are targeting in the reality zone. Be realistic to them and you will be rewarded with trust, loyalty, and an income guaranteed to increase.
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