The Truth Behind Internet Leads

I am going to get in trouble for writing this article. I hope you find this article informative and make a lot of money off the information contained in it.

There is not one lead company on the planet that generates their own leads. If you work for a lead company that claims to self generate leads feel free to challenge me on this statement.

Here is the business model for all lead companies. The first step is to put up a good looking website that looks official. The second step is to generate leads through affiliate marketers. Getting in touch with affiliate marketers is easy just do a search for affiliate marketing forums. Good affiliate and C.P.A marketers have hundreds of sites with forms for prospects to fill out. Lead companies pay affiliate marketers for each form that is filled out by a prospect. The lead companies pay the affiliate marketers on net thirty or net sixty terms. So the marketer is paid after the company is paid. So once the form on an affiliate's site is filled out by a prospect looking for a life insurance quote the form is sent to the lead company. After the lead company gets the information from the affiliate, the lead company sells the information to three different agencies for fifty or sixty dollars to each agency. At the end of the month the affiliate is paid ten to twenty dollars for each lead that was generated. The lead company pays 10 dollars for each lead the affiliate generated and sells that same lead for sixty dollars. The margins in the lead business are huge. A lot of the leads these companies generate are good at first. The only problem is after talking to three different agents the prospect gets burnt out. Go to any company's site that sells leads and click on the affiliate link. By clicking on the affiliate link you are pulling back the curtain and exposing the lead company on how they really generate leads.

So now that you know the truth on how internet leads are generated getting ripped off is not an option. Rather than spend thousands of dollars on a site to generate leads why not go straight to the source.

Just because one makes their living as a financial advisor does not mean that the business model for lead companies would not work for a financial services company. After reading this article I suggest visiting an affiliate marketing forum. Once you are on the forum simply visit the classified section and see if anyone is willing to generate leads for you. This is a much better position to be in, than going through a lead company. Most affiliate marketers will be willing to negotiate terms directly with an advisor.

As a financial advisor quality leads can change your life dramatically. Never forget why you got into this business in the first place. A steady flow of leads is the key to unlock all the doors that stand in the way of your dreams.